Does Your MLM Company OFFER YOU an Automated Marketing System?
Finally, multi-level and multilevel marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved into the 21st century and are using technology to help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the web with sites such as gotomeeting.com, where the same presentation can be given to a group all at once, rather than to one person at a time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing things to help their network marketing business builders become successful quicker and easily than previously. Let’s now discuss the automated marketing system that truly leads an interested prospect, step-by-step, to the desired end result of becoming a member of your network marketing downline.
So, what exactly IS an automated marketing system? Usually it contains a few key components. The first and most important component of the system is a lead capture page, also known as a landing page. This is the website that someone may visit because of advertising, either online or offline, for more information information about something, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or even a video to allow them to watch, that will cause the person to want more info and go further down the road toward becoming a member of your organization. An essential feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you her or his name, email address, and if you desire, even their phone number, before you provide them with more information.
That is really exciting, because this one step, and whether or not they choose to take it, is what separates the info gatherers from the those people who are hot for whatever it is you have to offer. Do you realize the importance of what I simply wrote? The people who fill out the opt-in form have raised their hands and showed you they are very interested in everything you have to offer, plus they are giving you permission to advertise to them. Each person who opts in to your site becomes what’s referred to as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! Which has just eliminated almost all of the work for you in finding out who would like to hear your story and who doesn’t. With that one landing page, just how many people did you will need to speak to so as to obtain their contact information? In most cases, zero one! Sure, in some instances you will talk with someone in the course of your entire day and verbally send them to your website (squeeze page).
marketing automation Even right there in that one step do you observe how the conversation has changed? You are not trying to sell the complete idea there and setup another meeting with them, you’re just sending them somewhere to get more information on their very own, and if they want to know more, they will let you know! Moreover though, with this particular automated lead generating marketing system, once you get all of the components ready to go and you also are driving traffic to your internet site (more about that in a forthcoming article), it is on autopilot for you! Are you starting to understand how valuable this kind of automated marketing system can be?
After the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some really great companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in a single or a group of videos, and they provide a way for the chance to do this. By that After all there is usually a link for them to subscribe or look at your waiting list, making it virtually effortless that you should bring them under you in your downline. Should they don’t subscribe then and there, though, all isn’t lost. That is where the next key component of an excellent automated marketing system is necessary.
The next important part of an automated marketing system is what’s known as an autoresponder. Remember well when your prospect opted in to your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email address, and based on the opt in form, their contact number. The autoresponder enables you to collect those email addresses and keep them stored in a database to help you easily send follow-up emails to them as a group, rather than sending out individual emails.
Guess what else autoresponders can do? You can create a number of emails and designate on which days you will send them to each prospect, even though they were added to the database on different days! So, you only have to write them once, the autoresponder manages the rest. It really is sheer genius. One example of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and multilevel marketing companies who are offering you automated marketing systems usually have an autoresponder set up for you within that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. This is invaluable for you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that is included with practice and listening to the masters.By using all of the components described above within an automated marketing system to build your MLM or network marketing business, you can see that lots of more opportunities for people to sign up with you are provided. It no longer depends on that 5 minute conversation you have with them on the opportunity meeting in the course of your day.